SocialFlow Gets Serious, Makes Veteran Entrepreneur Peter Hershberg El Presidente
So far, it’s worked out well. This year SocialFlow signed a long-term deal with Twitter and raised $7 million in funding in April. Today, the startup looks to continue its upswing by hiring Peter Hershberg to become the new acting president. Hershberg has been a figure in the New York startup scene for over fifteen years, and, most recently, co-founded Reprise Media, serving as co-CEO from 2003 until December 2009. Reprise was acquired by Interpublic Group in April 2007. Prior to Reprise, Hershberg served as VP of Strategic Development at Ask.com and co-founded Rotomedia, a consulting firm for web marketers and publishers.
Among other things, Hershberg has also been an active early-stage investor with investments in companies including Betaworks, Bitly, Chartbeat, GroupMe, Kickstarter, Yipit, and of course, SocialFlow. And seeing as Hershberg is an investor and has been acting as an advisor to SocialFlow, he is already well-familiar with the business. The startup will look to Hershberg to help build a reputation among top brands, publishers, and retailers looking to make the most out of their social media (well, really Twitter) engagement.