Sugar Inc Raises Another $15 Million To Grow Its Women-Focused Media Empire
Sugar’s flagship site is PopSugar, and it also home to social shopping site ShopStyle, a free blogging platform for users called OnSugar, and a variety of topical blogs including FitSugar (fitness), PetSugar, and BuzzSugar (gossip). It draws 20 million visitors per month between its sites.
Sugar says that the company, which has been profitable for the last year, plans to use the new funding for further acquisitions (it bought virtual fashion assistant MyPerfectSale last October), international growth, and to extend its brand.
The company’s last round of funding was a $16 million raise in June 2009 — a report that it raised $30 million in June 2010 was bogus.