Acton invests in German e-commerce platform Yatego
Founded in 2003, the St. Georgen, Germany-headquartered company offers retailers a one-stop solution for business-to-consumer e-commerce – an online shopping mall, if you will. It basically does the heavy lifting so that retailers can easily set up shop online. Yatego offers online marketing, payment and IT-systems, allowing its clients to benefit from economies of scale.
That’s the pitch and around 10,000 retailers have taken up the offer, putting over 3 million products on sale and amounting to 100 million euro of transactions processed in 2010. In addition, 10 million consumers visit Yatego’s “online shopping mall” per-month.
Yatego represents Acton’s 5th investment, having previously invested in other e-tailers including the UK’s Glasses Direct; and mytheresa.com, the luxury women’s fashion online store.