Lengow launches TagCapsule, a universal tracker for online shops
TagCapsule allows e-merchants to use a single tag, encapsulating all partner and analytic tags into one. E-merchants and retailers can therefore choose to display Google Analytics, Xiti, Shopping.com or TradeDoubler trackers via one simple tag. TagCapsule was officially launched last week, offering a selection of 10 different trackers. The product is still in beta and will be offered free of charge to all e-merchants currently using Lengow’s platform.
In France, Lengow’s competition includes the likes of Beezup and Iziflux. The company launched in 2009 has over 300 merchants across 3 countries using its solutions. It should also be lanching some new features in the upcoming weeks, expanding the service which creates optimized feeds for more than 140 price comparison sites across Europe.