Meebo Acquires Mindset Media, Prepares To Venture Into Direct Response Advertising
The acquisition sets the stage for Meebo to move into the direct response ad market. Meebo says that it’s now on over 8,000 sites, reaching some 76.6 million people in the United States (of course, these users are visiting sites with the Meebo Bar installed, but aren’t necessarily using it). With this growing distribution Meebo believes it has an opportunity to help advertisers directly reach customers.