Fliplife gets 7-figure investment for its browser-based virtual world
Fliplife sits somewhere at the intersection of a traditional browser-based game and a Zynga-like social gaming platform. With deep Facebook integration, the service exploits a user’s social graph. Apart from making money off virtual goods, the realistic approach of the game design also entails B2B products, where real-life companies can enter the world of Fliplife in the form of product placement and a virtual presence.
Sounds familiar? Second Life, a pioneer of virtual worlds, also offered such services to its business customers with limited long term success.
According to Founder and CEO Ibrahim Evsan, Fliplife has more than 100,000 users from 10 different countries building a virtual existence and companies are already eager to place their brands within the virtual environment. Being coded purely in HTML5 and shunning Flash, it seems likely that the game will soon expand to mobile devices.