Musicmetric updated – aggregates traditional radio play with P2P filesharing activity
So, quite cleverly, that unauthorised P2P downloading that’s going on can be harvested to know where there exists actual market demand. And unlike other services which only track P2P availability, Semetric says that its Musicmetric product tracks actual downloads, globally and regionally in real time, hence providing much more valuable data.
However, Semetric is making an equally big deal of Musicmetric’s new found ability to pull in sales and radio play data. This enables users to see how radio airplay relates to online plays, ditto filesharing activity and “web-buzz”, giving promoters, managers and marketers much better insight into how an artists is fairing across different markets and platforms. You get the picture.
In December of last year, we reported that Semetric had secured a “significant round” of funding led by Pentech Ventures. The actual amount wasn’t disclosed but at the time the company described it as substantial enough to give Semetric a “well funded two-year runway”. Today’s update is perhaps evidence of that.