Keen On… John Borthwick: Why Social Isn't in Google's DNA (TCTV)
But while Borthwick – whose betaworks portfolio includes bit.ly, TweetDeck, SocialFlow and Chartbeat – is bullish about the future of social media, he isn’t quite as bullish about Google. Suggesting that social isn’t in Google’s DNA, Borthwick, who used to run technology strategy at Time Warner, believes that the web now not only needs social search but that today’s social media companies – Twitter, Facebook et al – are much more strategically positioned to build a social search engine than Google.
The first half of this interview can be found here.
Borthwick on why 2011 is like 1998
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Borthwick on monetization, curation, and real innovation
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Borthwick on why social isn’t in Google’s DNA
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