TagMan Grabs $2.3 Million To Track Online Ad Campaigns
TagMan allows advertisers to manage online marketing tags/pixels (these are pieces of
code used by the online advertising industry to track the performance of online campaigns) as well as the data these tags provide (i.e. where are visitors coming from and other browsing data).
TagMan users, which include Subaru and Virgin Atlantic, simple embed a small piece of JavaScript code on a page that needs tracking. All tags and the data they provide can then be viewed and managed directly by the advertiser or agency through TagMan’s web-based interface.
The company says it will use the new funding to develop and release a new version of its technology, to build out its infrastructure and to provide customer support.