Pandora and the Final, Crucial Internet Radio Frontier: The Car (TCTV)
It’s a big problem but a crucial one for Pandora to solve if it wants to realize its mission of being wherever radio is. According to Pandora’s CTO Tom Conrad, 50% of all radio listening happens in the car– and frankly I’m surprised the number is that low.
I pulled Conrad away from the madness of CES to ask him when I’d be able to buy or rent a car and see AM, FM, CD, Satellite Radio and Pandora– all native. Hint: The only thing Pandora has ruled out in getting there is becoming an automaker.