CheckPoints Hits A Million Check-Ins, 600K Bar Code Scans
Dipaola also expects that the app will clock in about 1/2 a million users (not downloads but actually people who have registered for the service) on the iPhone and iOS platforms by the end of this week.
Says Dipaola, “We’re heading quickly to a million users, quickly adding on additional clients who want to reach consumers in the aisles where decisions are made.”
CheckPoints has partnerships with major brands like Belkin, Tyson, Energizer, Kmart and recently added Frito Lay. Over ten of their partners boast at least a billion dollars in market cap.
Self-funded, CheckPoints has recently had some funding interest due the mobile/social rewards space’s (which includes ShopKick and SCVNGR) rapid growth. Di Paola is currently exploring whether to continue as a bootstrapped startup or explore other investments.