2010 Kindle Sales May Be As High As 8 Million
“Two people who are aware of the company’s sales projections” have made bold to say that sales have exceeded said projections by a quite a large amount, and actually fix 8 million as a rough estimate of how many Kindles will have been sold in 2010.
It’s not really surprising, when you think about it. It’s not only the best-known e-reader on the market, but for a while it was also the cheapest of the majors, and is still extremely competitive price-wise. It’s the “default” buy for people looking to get into e-books. That may change later, but for now Amazon’s league is too substantial to expect anything else.
What about 2011? That depends a lot. Will tablets take a bite out of e-reader sales? Or will prices drop below $99 and sales explode? I’m guessing the latter, especially if color e-readers take off or the monochrome screens improve much further. Only time will tell, however.
[via CNET]