Busuu partners with publisher Collins to push more traditional language learning content
It represents the second traditional publisher tie-up for Madrid-based busuu following a similar arrangement with PONS Publishing Group, the second biggest publisher in Germany as part of the Klett Group. It’s also interesting as Collins already has a partnership with busuu’s much better funded and US-based rival livemocha.com ($14m vs approx. $1.4m), suggesting, perhaps, that busuu is punching above its weight.
The grammar guides from Collins will be available to busuu’s 1 million users priced at €7.99 for Premium users and €9.99 for those on a free account. They’re offered for Spanish, French, German and Italian, and the material is fully integrated with busuu’s existing interactive language courses. More material from Collins is planned in the near future.
As we noted at the time, the “community” angle might bring in the punters – 1 million registered members – but it’s selling professionally-produced learning content that clearly pays the bills.