O2 UK rolls out Jajah-powered offering, hopes to double market share of overseas calls
Unsurprisingly, it’s powered by Jajah, the VoIP company its parent Telefonica Europe purchased last December for 145 million Euros. A similar service was also launched by O2 Germany in July.
The Jajah-powered solution lets O2 customers dial a local number to call friends and family abroad. O2 International Favorites customers can also give their international friends and family a local number, in over 40 countries, to call back to the UK, which is pretty neat and obviously cuts the cost of ‘calling home’ from a mobile phone dramatically since those calls can be included in any bundled minutes.
In an attempt to achieve that doubling of market share, International Favorites will be given a major marketing and advertising push, a “first” for an IP calling solution, claims O2.
Furthermore, Telefonica says that its Jajah-powered offering has been “extremely successful” in Germany. We’ll be watching the UK launch closely.