Keen On… with Sir Martin Sorrell, CEO WPP: Free = Fail (TCTV)
Not only was I lucky enough to be invited to Stream earlier this month, but I also had the good fortune to interview Sir Martin on stage in Athens where he was disarmingly frank about the technological challenges facing WPP in the 21st century. While that conversation was off-the-record, I did manage to catch Sir Martin afterwards for a Techcrunch interview in which he spoke to me not only about the Internet and the future of advertising, but also about why free doesn’t work, how physical books and newspapers are history, and why the Chinese economic model is a “miracle.”
Sorrell: On Why Free Doesn’t Work
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Sorrell: On The Future of Advertising
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Sorrell: On Why China Works
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Sorrell: On What Kind of Internet He Wants
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