Ex-Holtzbrinck VC launches Diapers.com clone, secures 7 figure funding
As you can imagine the site lets you order anything baby-related online. Targeted towards web-savvy mothers and their spouses, the model clearly works in the U.S. According to Diapers.com CEO Marc Lore, the company sold “half a billion diapers this year”.
Obviously, baby-related goods can also be purchased from the likes of Amazon but, if done right, there is still room for vertical e-commerce sites that target a particular niche. Diapers.com also has plenty of cash in the bank, having recently raised $20m from Pinnacle Ventures.
Having the top-notch top level domain (“windeln.de” literally translates to diapers.com), an ex-Holtzbrinck VC on board and a simple and proven business model, Windeln.de should work out well. The online store will eventually carry around 80 brands and promises Europe-wide shipping entirely free of charge. Yes, it’s attempting to be a pan-European offering off the bat. Perhaps a prerequisite nowadays when competing with e-commerce giant Amazon.