Empora scoops up FashionFreax to combine search and social for fashion
The acquisition will see Empora enable FashionFreax with its fashion search technology to connect users’ street style content to products available for sale online. In turn, FashionFreax users will feature on Empora’s street style channel.
Investor Alexander Straub is executive chairman of Empora and says merging people, content and product search has “demonstrated huge demand for a richer fashion discovery experience.”
Empora launched www.empora.de in late June, a German language version of the original Empora launched in April 2009.