comScore: YouTube Reaches All-Time High of 14.6 Billion Videos Viewed In May
In May, U.S. Internet users watched nearly 34 billion videos, with Google Sites taking the top spot with 14.6 billion videos, representing 43.1 percent of all videos viewed online. ComScore says that YouTube accounted for the vast majority of videos viewed at the property. Hulu came in second with 1.2 billion videos, or 3.5 percent of all online videos viewed, a slight increase from April. Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).
According to the release, 84.8 percent of the total U.S. Internet audience viewed online video. The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer. The duration of the average online video was 4.3 minutes.
With respect to video advertising in May, Tremor Media once again took the top spot as the number one video ad network with a potential reach of 102.8 million viewers, or 56.2 percent of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3 percent penetration) followed by YuMe Video Network with 87.5 million viewers (47.8 percent).