YouTube Expands Catch-Up, Primetime TV Content Library With WWE Deal
This sort of content may not pique the interest of a huge number of TechCrunch readers (I can honestly say I’ve never watched a WWE event in my life) but the deal is significant: this is the one of the first times YouTube has offered so-called “catch-up” primetime programming. Since it began serving full-length episodes last year, YouTube has primarily offered content that was old (in some cases, really old), and it hasn’t been a place people would look to catch an episode of a show they missed the week before. In contrast, recent content has been Hulu’s bread-and-butter, as users log on to catch the episodes they’ve missed. YouTube obviously has a long way to go, but expect to hear about more deals in the near future — I doubt they would have called out the fact that they’re growing their library of catch-up content if it wasn’t the start of a new trend.