News Corp. Buys E-Reading Platform Skiff From Hearst, Invests In Journalism Online
As we’ve written in the past, Skiff is sort of like a Roku box for magazines. The e-reading platform is focused on the representation of magazines in their native format and aims to help move paid subscribers to a different delivery system as quickly and easily as possible.
Journalism Online aims to help news publishers monetize content. Publishers can choose adjust multiple options for paid access. This includes the “metered model” or having to pay for full access. Of course, we know that News Corp chief Rupert Murdoch is a fan of paid content so, the investment isn’t surprising. But’s unclear if an how Murdoch and the company will be integrating Journalism Online’s technologies into News Corp. properties.
In the release, Jon Miller, Chief Digital Officer for News Corp said “Both Skiff and Journalism Online serve as key building blocks in our strategy to transform the publishing industry and ensure consumers will have continued access to the highest quality journalism.”