Apple: We Have iAd Commitments For 2010 Totaling Over $60 Million
iAd, which is built into iOS 4, will allow users to engage with in ad within an app, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content. Apple will give developers 60 percent of iAd Network revenue paid via iTunes Connect. The platform will debut on July 1.
Apple originally announced the iAd platform in April after the company acquired mobile ad platform Quattro Wireless in January. And the iAd network will go head to head with Google’s ad network AdMob. The mobile advertising market represents a massive revenue stream, and the $60 million stat only reinforces the potential takeway that both Apple and Google could pocket from their moves into the arena.