Yahoo Finds A New Lover In Match.com, Dumps Personals
Yahoo Personals users will be encouraged to migrate to Match.com on Yahoo and given the opportunity to seamlessly migrate their Yahoo Personals accounts over to the new site. Match.com on Yahoo will offer users mobile access, daily personalized matches and more advanced search tools.
Match was rumored to be interested in acquiring Yahoo Personals, but this partnership makes sense considering Yahoo can retain part of the brand. And perhaps gain advertising dollars.
Match just bought online dating site SinglesNet, and scooped up highly-targeted dating site network People Media last year for a whopping $80 million.