Yahoo Finds A New Lover In, Dumps Personals and Yahoo are going steady now. Yahoo Personals is out. This morning, Yahoo announced that will become the exclusive online dating site on Yahoo. Yahoo’s current online dating site, Personals, will be folded into a new co-branded site called “ on Yahoo.” Match already powers Yahoo Personals in a number of European markets.

Yahoo Personals users will be encouraged to migrate to on Yahoo and given the opportunity to seamlessly migrate their Yahoo Personals accounts over to the new site. on Yahoo will offer users mobile access, daily personalized matches and more advanced search tools.

Match was rumored to be interested in acquiring Yahoo Personals, but this partnership makes sense considering Yahoo can retain part of the brand. And perhaps gain advertising dollars.

Match just bought online dating site SinglesNet, and scooped up highly-targeted dating site network People Media last year for a whopping $80 million.