YC-Funded Trustmarker Brings Certified Site Badges To The Masses
The idea behind Trustmarker was born at Enernetics’ C02Stats, which measured how green a website or service was and created a stamp of approval for an energy-friendly site. Trustmarker allows any organization to create a branded Trustmark that can be embedded on a site easily. The Trustmark is hyperlinked, so the owner can generate traffic to their site, access analytics of who is clicking on their site, and can control who can show their Trustmark. Owners can also earn money by charging licensing fees to use a Trustmark.
For now, the ability to create and use a Trustmarker is free but the startup plans to add a premium version of the service in the future. Trustmarker’s technology is compelling and easy on any business’ wallet. Offhand, I can think of a number of real world examples of how Trustmarker’s technology can be used as a cost-effective way for a blog, review site, or conference to bring a certification or distinction to a business’ site. And the certifier gets traffic, for free. Seems like a win-win situation to me.