ScoreLoop Launches White Label Service for iPhone App Monetization
ScoreLoop will provide two primary monetization options for developers. First, they will enable virtual goods purchasing – similar to TapJoy’s virtual goods platform or Plus+ from ngmoco. Second, ScoreLoop will provide developers with a way of charging for downloadable content. For example, you could download a new theme or a new character by paying an extra $0.99.
CEO Marc Gumpinger admitted that their monetization features are not particularly new, but the value that ScoreLoop provides is white labeling. In fact, in the crowded sea of platform solutions for iPhone (more on that in a future post), ScoreLoop’s main differentiator is that it enables a fully white-labeled platform for developers. Big players such as MySpace, Astro Ranch publisher Tag Games, and Parachute Panic publisher FDG Entertainment are among ScoreLoop’s customers.
Others such as ngmoco’s Plus+, OpenFeint and now ScoreLoop, have created social networking platforms for the iPhone and are augmenting those by helping developers make money. I’m watching this sector closely and very interested to see how this dance shakes out.
ScoreLoop is based and founded in Munich, Germany, with offices in San Francisco and Beijing. They’ve raised $2.8 million from two of the biggest VC firms in Europe, Earlybird Venture Capital and Target Partners.