YouTube: Queries For 'Snickers' Jumped 18,000% After Their Super Bowl Ad
During the days following the Super Bowl, YouTube reported an 18,000% spike in queries for “Snickers” (no doubt spurred by their ad featuring Betty White and Abe Vigoda). YouTube also says that mobile queries for Doritos rose by 5,000% (note that the Snickers stat was for YouTube’s entire property but Doritios was for mobile only — it’s a bit strange that they aren’t giving an apples to apples comparison).
YouTube ran a week-long contest beginning on Super Bowl Sunday that invited users to choose their favorite ad using a special site called YouTube Ad Blitz, during which 2.9 million votes were cast (Doritos took the top spot).
YouTube mentions one other interesting stat: clicks on the site’s Promoted Videos, which allow users and brands to advertise their videos on the site, doubled over Super Bowl weekend.