What’s Better: Saving the World or Building Another Facebook app?
There were so many cool tools that the seven judges, who included representatives from Zynga, Facebook, Y-Combinator (and me), had a hard time picking a winner in each category. The exception was the “social good” category. There was only one team worthy of receiving this prize. The team built a system to enable villagers in developing countries to send SMSs to volunteers across the globe who provide emergency medical advice. But the Silicon Valley judges couldn’t see the value of this technology. One commented, “If the villager has a cell-phone, why doesn’t he just call 911? This is really dumb”. (Most of the judges didn’t understand that 911 services don’t exist in most places in the world, and that SMSs have become the internet of the developing world). Instead, the panel awarded the prize to a team that developed a polling technology for university classrooms and for conferences. The rationale for this decision? “Helping universities is a social good.”
This brings me to the point of this post. What if we challenged these students and Silicon Valley to build businesses that do good for the planet and make a healthy profit doing so? Today, the world faces more problems than perhaps at any point in recent history. The economy is on the brink. Greenhouse gases threaten to turn Earth into a giant steam room. Scarce resources such as food, water, and oil have already become international flashpoints as the developing and developed worlds jockey for position to sustain or improve their standards of living. Drug-resistant bacteria threaten us with doomsday plagues. Yet we have the greatest minds and the deepest pool of investment capital in the world focused on building Facebook and Twitter apps.
Yes, I know that some in Silicon Valley are solving important problems. But these are the tiny minority. Out of 32 teams at UC-Berkeley, only one was focused on a social cause. That’s probably the same proportion of do-gooders as in the Valley. I’ll bet that most Berkeley students would do anything to better the world if they knew how. But like the Hackathon judges, they don’t know what problems need to be solved and what they can do to solve them.
There is a way. In 2008, Charles Vest, the president of the National Academy of Engineering brought together a group of prominent deans of engineering schools from around the country to create a list of Grand Challenges that can be solved by engineers, in our lifetime. These were in several broad realms of human concern — sustainability, health, vulnerability, and joy of living. Dr. Vest believed that “the world’s cadre of engineers will seek ways to put knowledge into practice to meet these grand challenges. Applying the rules of reason, the findings of science, the aesthetics of art, and the spark of creative imagination, engineers will continue the tradition of forging a better future”.
Here is the list of the 14 Grand Challenges the deans created:
Provide energy from fusion
Develop carbon sequestration methods
Manage the nitrogen cycle
Provide access to clean water
Restore and improve urban infrastructure
Advance health informatics
Engineer better medicines
Reverse-engineer the brain
Prevent nuclear terror
Secure cyberspace
Enhance virtual reality
Advance personalized learning
Engineer the tools of scientific discovery
Some of these may sound far afield for typical Silicon Valley TechCrunch readers and Berkeley students, but they are not. I asked Duke University’s dean of engineering, Tom Katsouleas, to help me translate some of these into tangible business ideas. Here are three examples:
If you review the list of challenges, you may be able to develop some great business ideas of your own. Olin College and the Kauffman Foundation have created a competition for students who have completed science and engineering projects that tie directly to the 14 Grand Challenges. Several universities, including North Carolina State University and Duke University, are also holding a series of summits to bring thinkers together to solve problems. I encourage you to participate. My hope is that rather than run business-plan contests and hackathons, our universities will start competing to solve the Grand Challenges. Maybe the excitement and sense of purpose will seep through to my fellow judges and others in Silicon Valley… and maybe we’ll even help save the world.
Editor’s note: Guest writer Vivek Wadhwa is an entrepreneur turned academic. He is a Visiting Scholar at UC-Berkeley, Senior Research Associate at Harvard Law School and Director of Research at the Center for Entrepreneurship and Research Commercialization at Duke University. Follow him on Twitter at @vwadhwa.