Ohai: City Of Eternals MMOG Opens To All + Details On Their Next Game
Key stats from the alpha testing:
- 70% of active players are female (WoW is 80% male)
- average active user plays for 65 minutes per day
- 2+% of active players are spending money for virtual goods
- average transaction size is $16.50
- one user who signed up via TechCrunch is playing an average of 10.6 hours/day in the game
The game is clearly working from a user engagement angle. And Ohai is now preparing to release their second game. It’s not named yet, but they’re calling it Project UnicornParade internally. Unlike CIty of Eternals, which is a virtual 3D environment, the unicorn game is a flat 2D environment and, apparently, has animals as the protagonists. That’s about as different from vampires killing each other as you can get. Here’s a screenshot I cajoled out of them:
And Ohai has plans for many more games. Says CEO Susan Wu: “Because this second game is built in the same engine, we’ll be able to get it to release with 3 engineers in 3 months. This is unprecedented in the world of MMO development, since your average game like WoW required 50+ engineers over 3-4 years, with a budget of $60+ million.”
Ohai has raised just $6 million in venture capital and has put together a veteran team of game developers and executives. They’re metrics focused, but they clearly have good story lines as well.