BMW plus Sennheiser equals some sweet-looking headphones
I always wonder what is really meant when people say that BMW, or Ferrari, or whoever, colluded with this or that consumer tech company to create a product. Obviously they didn’t get the lead designer for the 5 series to work on these from the ground up, but at the same time they didn’t hire the guy who created the seat-recline mechanism. I’m guessing they get a few sketches from the art department at BMW, who are asked what a BMW headphone might look like. Then Sennheiser does the rest, runs it by BMW for a thumbs up, and then proudly says “we collaborated!” That’s just my guess.
Personally I’m always going to go with in-ears over earbuds, but the extra support from that ear-thing might be good for joggers or people on the move who still want to rock some chrome. The model numbers, from left to right, are: OMX-980, MX-980, CX-980. No word I’m pricing, but show me a bargain BMW. I’m guessing they’ll be around $150.
[via DesignLaunches and LuxuryLaunches]