SCVNGR's Hunts Finding Plenty Of Customers, Now Cash-Flow Positive
SCVNGR now has over 400 clients, including dozens of large universities (Princeton, Yale, Duke), who often use them for orientation activities. Major companies like MetLife and HSBC use them for team building. And conferences have used the platform to create event-specific games. Also impressive: SCVNGR reports a 91% client repeat rate. You can see a longer list of the site’s clients here.
At its peak the platform has supported over 7,000 concurrent players, who were simultaneously engaged in 24 ongoing games spanning two different countries. That’s simultaneous usage, mind you — SCVNGR says that number is far higher if you look at the number of players who participate over the course of an entire weekend.
Looking forward, CEO Seth Priebatsch says that the company will be exiting beta this Feburary, and will soon roll out an API to help encourage further development. SCVNGR may not be as sexy as games like Foursquare and Gowalla, but it sure seems to be carving out a nice niche for itself.