Little World Gifts to bring virtual gifts to the iPhone just in time for Christmas
The company isn’t just targeting consumers, however. Little World Gifts told us that they are busy developing a B2B proposition and working with “some pretty high profile brands” to bring branded digital gifts to the iPhone. This makes a lot more sense and could see the iPhone virtual gift market extend to a much larger customer-base depending on the brand. I can also see many of those gifts being given away for free as a marketing vehicle rather than to generate revenue directly.
The six-person startup received seed funding from Northwest Vision and Media’s Regional Attractive Fund, and are currently in the process of securing a Series A round before they roll out the full Little World Gifts offering next year.
Little World Gifts – Demo from Katie Lips on Vimeo.