Airport Wi-Fi users tend to be well-off, rich folk
Seventy-two percent of the airport audience is business travelers with highly desirable demographics:
• Fifty percent travel at least once a month.
• Over half hold an executive or management position.
• Over half have annual household incomes of over $100,000.
• Seventy-five percent of all airport Wi-Fi customers plan to make a big-ticket purchase in the next 12 months.
Sure, it’s all good for advertisers and access providers, but airport Wi-Fi is about the worst access you can get. It’s generally slow and burdened-down by tons of ads. Even if it’s free, I generally won’t use it unless it’s an absolute emergency. If a user agreement page loads, I close my notebook and grab a magazine.