DTV box sales "plummet" – surpise, surprise
In-Stat is reporting that sales in the year’s second quarter dropped 35% from Q1. That’s a lot, but it also shows that a lot of people were ready for the switch-off before it happened. Sure, some folks probably delayed purchasing a DTV box for a vacation home or hunting lodge after the fact. Maybe even some people bought a box after calling it quits on pay TV service like cable or satellite. But the vast majority of people that needed one, got one before they couldn’t watch the Simpsons anymore.