Augmented reality: it's everywhere (in advertising)
Sorry, I didn’t mean to mislead you into thinking my full attention has any value, it’s just that I’m a very lazy person and giving my full anything is kind of a big deal for me.
Once it’s implemented in a more ubiquitous fashion — kiosks in shopping malls, in the home (as with Project Natal and Sony’s magic wand), and so on — it’ll show its true potential. No harm keeping an eye on it until then, I suppose.