MySpace Overtakes Evite On The Event Planning Totem Pole
MySpace has been working to improve its events platform for some time, releasing a new application last March that was built by Slingshot Labs, MySpace’s secretive startup incubator. The new application’s biggest improvement was its integration of MySpace’s social graph — something that the older MySpace events application had largely failed to tap into. Since then the app has seen a number of improvements, including the ability for users to widely distribute (or ‘blast’) invitations to a single event to many of their friends, which has proven useful for the site’s many bands, and likely helped spur growth in the number of invitations sent overall.
Of course, the elephant in the room here is Facebook, which has a massively popular Events feature. But the social network doesn’t publish its stats, and when asked for comment it would only respond that the site sees “2.5 million events created each month”. This says nothing about the number of invitations sent, but I wouldn’t be surprised if it has far more than either MySpace or Evite (to give an idea, Evite says that it only gets 570 thousand events created per month — less than a quarter of what Facebook sees).