Mixpo Raises $4 Million More For Video Advertising Tech
As media companies continue to struggle with revenue declines across the board and as the economy has many SMBs turning over every advertising penny twice before spending, publishers are trying to diversify their interactive product portfolios. Online video advertising has emerged as the fastest-growing online advertising format for small and medium-sized businesses.
What Mixpo is doing is pretty smart: they’re signing deals with local media publishers like Comcast, NBC’s local media group, the Tribune newspaper company, TownNews.com and many more to equip them with their so-called VideoAd platform, which essentially enables advertisers to create and distribute video ads into the publishers’ existing online ad systems.
The company, founded in 2005, is competing against companies like Jivox and One True Media’s Spotmixer, which has recently inked a distribution deal with Google.
Here’s a demo video:
http://swf.mixpo.com/player/main.swfVideoAd by Mixpo