MADS powering Euro mobile publishers with ad platform
The three year old privately held Netherlands-based company founded by CEO Ashu Mathura now has brands like Adidas, Mercedes-Benz, Peugeot, Mini, H&M, Coca-Cola and British Airways using the ad platform. It also offers its platform to operators and agencies and combines mobile web, SMS push/insert, MMS push/insert, mobile video, mobile games and applications, idle screens and ring back tones.
But of course the ones to beat in the mobile advertising platform stakes currently is AdMob which today said it was now allowing advertisers to track App Store downloads, conversion rates and cost-per-download. AdMob says its ad network reached 8.4 million unique iPhone and iPod Touch devices worldwide as of December 2008.