Algorithm-driven dating site Be2 raises €15m from Index
The test is mainly based on the “New York Longitudinal Study” about the five factor model of personality development and Sternberg “triangular theory of love” – if that floats your boat.
The user demographic of be2 is also slightly older, compared to other dating sites, with an age range of 25 – 69 years and a majority of users aged 30 – 49 years. Not a demographic well served by most dating sites. Perhaps as a results of this focus it now has 12 million members in 34 countries and was cash flow positive 6 weeks after a launch, despite having 225 employees.
be2 will use the capital to further international expansion. Angel investors and Paris-based Banexi Ventures were the company’s initial investors and Index partner, Dom Vidal, will take a seat on the board.
Coming out of Munich, the founders – such as CEO, Robert Wuttke – are mostly ex-Lycos Europe people from back in the day.