CrunchGear Live at the Apple Notebook Event

9:40 am PDT • October 14, 2008

3:03 PM Greg Kumparak – Thanks to everyone who tuned in!
3:03 PM Greg Kumparak – Everyone’s standing up to try to get out to the hands on area.
3:03 PM Greg Kumparak – Alright – it’s all over.
3:03 PM Greg Kumparak – We’ve obviously experimented with it – so far it hasn’t made sense.
3:02 PM Greg Kumparak – “You’ve obviously put a lot of work into the touch pad – what about touchscreens?”
3:02 PM Greg Kumparak – One last question
3:02 PM Greg Kumparak – We design them all in house
3:02 PM Greg Kumparak – “Did Apple design the mother boards in house?”
3:02 PM Greg Kumparak – That market is just getting started – we’ll see how it goes.
3:01 PM Greg Kumparak – “Any netbooks from apple soon?”
3:00 PM Greg Kumparak – Customers love the glossy finish
3:00 PM Greg Kumparak – Offset glare with LED brightness.
3:00 PM Greg Kumparak – Images are crisper, colors are brighter
3:00 PM Greg Kumparak – All glass from now on.
3:00 PM Greg Kumparak – “What’s glare like? Are you going straight glass from now on?”
3:00 PM Greg Kumparak – (That questions was general cost, in addition to repair. repair wasn’t touched on.)
2:59 PM Greg Kumparak – Jobs: Generally when you start something, you get experience, prices drop over time.
2:59 PM Greg Kumparak – “Suffice it to say, we put a lot of energy into being able to lower the price and still be able to deliver. We’re really happy with what we’ve been able to achieve”
2:59 PM Greg Kumparak – “Benefits of the new manufacturing – cost of repair?”
2:58 PM Greg Kumparak – “What’s the size and weight differences between new and old?”
2:57 PM Greg Kumparak – “We’ll see, and tell you what happens. MBPs .. most of them are bought by pros.” “They’re good bargains [for pros].”
2:57 PM Greg Kumparak – Gene Munster: Macbook had a huge upgrade- relative to the MBP, will that steal demand?
2:57 PM Greg Kumparak – Still available – we announced a refresh today. We’ll show you the details in the display room.
2:57 PM Greg Kumparak – “What’s the status of the 17″ MBP – is it off the price list, or still available?”
2:56 PM Greg Kumparak – iTunes movie plug as alternative to blu ray
2:56 PM Greg Kumparak – “Licensing of the technology is so complex – we’re waiting until it settles down … before we burden our customers with that cost”
2:56 PM Greg Kumparak – BAG OF HURT.
2:56 PM Greg Kumparak – “Uh, you know. Blu Ray is just a bag of hurt”
2:56 PM Greg Kumparak – OF HURT.
2:56 PM Greg Kumparak – BAG.
2:56 PM Greg Kumparak – Blu ray question repeated
2:55 PM Greg Kumparak – A: HDMI is limited in resolution, can’t drive our 30 inch displays
2:54 PM Greg Kumparak – “Two q’s: BluRay? also – Display port? People like HDMI”
2:54 PM Greg Kumparak – “That’s really up to them”
2:54 PM Greg Kumparak – “We helped them a lot – we’re the first to take them to market. We may be the only ones for a while”
2:54 PM daamoth –
2:54 PM Greg Kumparak – “Can you talk a bit about the relationship with nvidia? Do you have first dibs on this product?”
2:53 PM Greg Kumparak – “That’s all we’re talking about with Steve’s health today”
2:53 PM Greg Kumparak – Steve’s Blood pressure: 110/70
2:53 PM Greg Kumparak – Phil Schiller and Tim Cook are coming up
2:53 PM Greg Kumparak – What they can’t talk about: Q4 earnings
2:52 PM Greg Kumparak – “I don’t know how we could make something any.. simpler than the new MacBook”
2:52 PM Greg Kumparak – Q&A Session!
2:52 PM daamoth –
2:50 PM Greg Kumparak – Back to talking about the environmental aspects
2:50 PM daamoth –
2:50 PM Greg Kumparak – The video just showed iPhoto tearing through a bajillion photos without any sort of delay or load times. Wonder if that’s just a render.
2:49 PM daamoth –
2:49 PM Greg Kumparak – Color has “a lot more pop”
2:49 PM Greg Kumparak – Advantages for LED backlight: on instantly, and more energy efficient (30% less power)
2:47 PM Greg
Kumparak – Showing the manufacturing process.
2:47 PM Greg Kumparak – To clarify: Magsafe on the monitor is for charging laptops without busting out a power adapter
2:47 PM Greg Kumparak – 13 seperate milling processes, one of which is like “making pasta”
2:46 PM daamoth –
2:46 PM Greg Kumparak – which is very much not what I wanted.
2:46 PM Greg Kumparak – The music in the video is Coldplay
2:45 PM Greg Kumparak – I don’t want a video. I want John Mayer. And Jack Johnson.
2:45 PM Greg Kumparak – shipping today, hits the stores tomorrow
2:45 PM Greg Kumparak – and $1599, 13.3″ screen, 2.4 ghz core duo, 2 gig ram, 9400m, backlit keyboard, larger drive
2:44 PM daamoth –
2:44 PM Greg Kumparak – Aw, he’s showing a video.
2:44 PM Greg Kumparak – I hope John Mayer is here.
2:44 PM Greg Kumparak – Steve is recapping everything.
2:44 PM daamoth –
2:44 PM Greg Kumparak – Two models : $1299 for 13.3″ with 2.0ghz core duo, 3 mb l2, 2gb ddr3 memory, 9400 m, 160gb hard drive, slot loading super drive
2:43 PM Greg Kumparak – “Our customers have been waiting for a product like this for years”
2:43 PM Greg Kumparak – Showing the environmental checklist
2:43 PM Greg Kumparak – 35% cheaper
2:43 PM daamoth –
2:43 PM daamoth –
2:42 PM Greg Kumparak – Uses the same Mini display port, has 5 hours of battery life.
2:42 PM Greg Kumparak – Today its just $1299.
2:42 PM Greg Kumparak – Yesterday, this would have cost $1999
2:42 PM Greg Kumparak – To recap: Metal enclosure, faster graphics, LED backlit display
2:42 PM Greg Kumparak – 5x the graphical performance
2:42 PM Greg Kumparak – Arsenic-free, BFR- free mercury free, pvc free, recylable
2:41 PM Greg Kumparak – Uses the Nvidia 9400m
2:41 PM Greg Kumparak – Eliminates almost 60% of the parts used
2:41 PM daamoth –
2:41 PM Greg Kumparak – glass touchpad, same unibody contruction
2:41 PM daamoth –
2:40 PM Greg Kumparak – “Best-sellin Mac. Ever”
2:40 PM Greg Kumparak – Being introduced on top of the plastic MacBook
2:40 PM daamoth –
2:40 PM Greg Kumparak – All new Macbook: Corner to Corner glass, LED backlit-display
2:40 PM Greg Kumparak – Goes for $899
2:39 PM Greg Kumparak – Top 3 people want from macbooks: Metal enclosure, Faster graphics
2:39 PM Greg Kumparak – “Of course, that one more thing.. is the MacBook”
2:39 PM daamoth –
2:39 PM Greg Kumparak – Reducing the entry price to $999.
2:39 PM Greg Kumparak – One more thing!
2:39 PM Greg Kumparak – New cable for the cinema display: Mag safe for powering laptop, a USB cable, and mini display port
2:38 PM daamoth –
2:38 PM Greg Kumparak – 1920×1200 resolution, built in isight and mic, stereo speakers, magsafe charging connector, mini display, and three port USB
2:38 PM Greg Kumparak – Corner-to-corner glass
2:38 PM Greg Kumparak – $2499 – 1.86ghz processor, 128 gb SSD
2:37 PM Greg Kumparak – Macbook Air for $1799 – 13.3″ LED backlit display, 9400M, 1.6 ghz core 2 duo, 2 gb RAM, 120 gb hard drive
2:37 PM Greg Kumparak – available in Early november
2:37 PM Greg Kumparak – 128 GB SSD
2:37 PM Greg Kumparak – 24″ LED Cinema display
2:36 PM Greg Kumparak – Getting the Geforce 8400M inside
2:36 PM daamoth –
2:36 PM Greg Kumparak – New Cinema displays!
2:36 PM Greg Kumparak – 120GB HDD rather than 80
2:36 PM daamoth –
2:35 PM Greg Kumparak – “Leaving out toxic chemicals – we’ve been working really hard at this”
2:35 PM Greg Kumparak – They’re updating the MacBook Air
2:35 PM Greg Kumparak – “There is a lot of new technology, but the things we’re just as proud of are the things we left out”
2:35 PM daamoth –
2:34 PM Greg Kumparak – For the first time, MBP has earned the EPEAT Gold rating
2:34 PM Greg Kumparak – Shipping today, hit the stores tomorrow
2:34 PM Greg Kumparak – Steve Jobs is going to take pollution down to zero.
2:34 PM Greg Kumparak – $2499 , with the differences being 2.53 ghz intel core 2 duo / 6 mb l2, 4 gigs of 1066 ddr 3 memory, 9600M GT has 512mb
2:33 PM daamoth –
2:33 PM Greg Kumparak – Arsenic free glass, BFR free, Mercury free, PVC-free, highly recyclable, 37% smaler packaging.
2:33 PM Greg Kumparak – They’ll be offering Solid state drive
2:32 PM Greg Kumparak – the battery and the hard drive will both be accessible on the bottom
0.95 inches thick

two models: $1999 – 15.4″ LED-backlit display, 2.4 ghz intel core 2 duo/ 3 MB l2, 2 gb 1066 mhz ddr3 memory, Geforce 9400m and 9600M gt/256mb, 250 gb hard drive, slot loading super drive
2:32 PM Greg Kumparak – No more full size DVI
2:32 PM daamoth –
2:32 PM Greg Kumparak – Audio in/out, ExpressCard/34, and the battery indicator is now on the left side rather than the bottom
2:31 PM Greg Kumparak – Connectors: Mag safe, gigabit, firewire 800, Dual USB, Mini Display Port
2:31 PM daamoth –
2:31 PM Greg Kumparak – Moving on.
2:30 PM daamoth –
2:30 PM Greg Kumparak – 9400m gets 5 hours of battery live, 9600m gets 4
2:29 PM Greg Kumparak – 120 gigaflops
2:29 PM daamoth –
2:29 PM Greg Kumparak – 32 cores
2:29 PM daamoth –
2:28 PM daamoth –
2:27 PM Greg Kumparak –
All connectors on one side.
Unibody enclosure, Led Display, Next-Gen graphics

Multitouch glass trackpad

Mini Display Port connector

All of the regular stuff: Backlit keyboard, built in isight and mic, stereo speakers, mag latch, sudden motion sensor

“Unibody saves us half the parts”

“Much more rigid, strong construction that we get”

Lights are going up so we can see it.

He’s passing it around. Show and tell!!!
2:27 PM Greg Kumparak – Multitouch glass trackpad
2:27 PM daamoth –
2:27 PM Greg Kumparak – Also, app-switching (command-tab) can be set to gesture
2:26 PM Greg Kumparak – It’s two-tone.
2:26 PM Greg Kumparak – Yep, leaked shots were legit
2:26 PM daamoth –
2:26 PM Greg Kumparak – Rounder edges
2:25 PM daamoth –
2:24 PM Greg Kumparak – Aweeeeesoome.
2:24 PM Greg Kumparak – 4 finger gestures: expose
2:24 PM Greg Kumparak – New MacBook Pro
2:24 PM Greg Kumparak – Showing off 1 finger gestures, 2 finger gestures like pinch/zoom
2:24 PM Greg Kumparak – 4 fingered gestures.
2:23 PM Greg Kumparak – “Multi-button via software”
2:22 PM Greg Kumparak – entire trackpad is the button
2:22 PM Greg Kumparak – 54 gigaflops
2:22 PM Greg Kumparak – multitouch for gestures
2:21 PM Greg Kumparak – 39% larger tracking area
2:21 PM Greg Kumparak – Multitouch glass trackpad
2:21 PM Greg Kumparak – “Count them if you’d like”
2:21 PM daamoth –
2:20 PM Greg Kumparak – 16 parallel graphics cores
2:20 PM Greg Kumparak – 30% is the chipset
2:20 PM Greg Kumparak – “A new way to build notebooks” back on screen
2:20 PM Greg Kumparak – 70% of die area is GPU
2:19 PM Greg Kumparak – They’ve dubbed it Nvidia Geforce 9400m
2:19 PM Greg Kumparak – “Thats fantastic, but we’d like to use it in a notebook”
2:18 PM Greg Kumparak – Aluminum is super recyclable, so all aluminum blasted off is recycled and reused.
2:18 PM Greg Kumparak – “Combine the chipset and an extremely powerful embedded processor all in one part, for a desktop computer”
2:18 PM daamoth –
2:18 PM daamoth –
2:18 PM Greg Kumparak – Yep – Nvidia logo on the screen
2:17 PM Greg Kumparak – “New graphics for notebooks”
2:17 PM Greg Kumparak – “There is no way you can build a product that is as thin, as light, and most importantly, as strong as the MacBook air with the [old architecture methods]”
2:16 PM Greg Kumparak – Showing us how the macbook air palm rest is made, stage by stage.
2:16 PM Greg Kumparak – “For years, we’ve been looking for a better way of building a notebook. We think we’ve found it.”
2:15 PM Greg Kumparak – Currently many layers, with the outer (visible) enclosure actually contributing little to the structure
2:14 PM Greg Kumparak – For the sake of context, he’s showing us how a 15 inch MBP is made
2:14 PM daamoth –
2:13 PM Greg Kumparak – Jony Ive, Senior Vice Pres of design, coming up to talk about new methods
2:12 PM Greg Kumparak – “We want to talk about some technologies and discoveries we’ve made”
2:12 PM Greg Kumparak – “A new way to build notebooks”
2:11 PM Greg Kumparak – Steve’s back on.
2:11 PM Greg Kumparak – In the first three quarters, they’ve already matched 2007 at 7.1 million sales
2:11 PM Greg Kumparak – Surpassed Dell to become #1 notebook in the education sector
2:10 PM Greg Kumparak – One out of three dollars spent on retail computers spent on Macs
2:10 PM Greg Kumparak – Showing that one picture of the college classroom with nearly all Apple laptops
2:09 PM Greg Kumparak – Revenue share: 31.3%
2:09 PM Greg Kumparak – 17.6% of unit sales in US retail
2:08 PM Greg Kumparak – Outgrew the market 14 of last 15 quarters
2:07 PM Greg Kumparak – Over 50% of sales are new to Mac
2:07 PM Greg Kumparak – 400,000 visitors to Apple retail stores each day
2:07 PM Greg Kumparak – Reason #5 Marketing
Reason #6 Retail stores
2:05 PM Greg Kumparak – As a result, Apple has benefited.
2:05 PM Greg Kumparak – Talking about Bootcamp being a big reason for adoption
2:04 PM peterha –
2:04 PM Greg Kumparak – “Vista hasnt lived up to everything Microsoft hoped it would”
2:04 PM Greg Kumparak – Reason #4: Vista.
2:04 PM Greg Kumparak – Reason #3: Compatability
2:03 PM Greg Kumparak – When he looks at Windows on a mac, it sends “shivers up [his] spine”
2:03 PM Greg Kumparak – 2. Better software
2:02 PM Greg Kumparak – 2 1/2 million macs in the last quarter
2:02 PM Greg Kumparak – 1. Better computers
2:02 PM Greg Kumparak – Showing the current Mac line up.
2:01 PM Greg Kumparak – Why they’re selling at 2-3x the normal growth rate:
2:01 PM Greg Kumparak – Tim Cook, COO coming on stage
2:01 PM Greg Kumparak – Before we get going on notebooks, cover state of the mac
2:00 PM Greg Kumparak – “Everybody knows today is about notebooks”
2:00 PM Greg Kumparak – “Fun stuff to share”
2:00 PM Greg Kumparak – Lights dimmed
2:00 PM Greg Kumparak – Steve Jobs!
1:59 PM Doug Aamoth – Classic rock? Like AC/DC? Are you saying AC/DC is going to be the special guest band this time?
1:57 PM Greg Kumparak – More classic music, and they’ve asked us to silence our cell phones
.
1:56 PM Doug Aamoth – Greg and Peter are getting settled, shouldn’t be too much longer.
1:55 PM Greg Kumparak – We’re seated!
1:52 PM Doug Aamoth – Waiting… waiting… waiting…
1:21 PM Doug Aamoth – A quick shot from inside Town Hall…
1:21 PM Doug Aamoth –
12:35 PM Doug Aamoth – Peter Ha and Greg Kumparak are in line — first in line! — and waiting for the event to start. Greg claims that he’s cold, but it’s 52 degrees in Cupertino. That’s what you get when you live in California your whole life.

var LastPostLiveBlog = “10/14/2008 6:05:41 PM”; var ThreadLiveBlog1836 = new LiveBlog1836( 1836, false, LastPostLiveBlog, “”, false, null, document.getElementById(“LiveBlog1836Posts”), 600 );ThreadLiveBlog1836.PollForNew();