Index Invests In Online Jewelry As The Wealthy Head Online
Online luxury players are in a good position, as they can be more nimble and bold than established brands, which are normally afraid of making their cherished brands look cheap by selling them online. In fact, they have badly mis-read their own audience. Forrester’s Consumer Technographics data says that eight out of ten “high net worth consumers” are hammering the Net with their platinum credit cards faster than I can type this sentence.
Bec Astley Clarke, a former executive at Tesco.com, founded the website in 2006 and will use the new investment to boost marketing and build the company’s infrastructure, including hiring an operations director and an IT director.