Yahoo "Refunds" Disappointed Search Advertiser $9 Billion. Now, That's Customer Service!
Imagine his surprise when a Yahoo customer service rep informed him that a refund of nearly $9 billion was waiting for him! Luckily for Yahoo shareholders, he only found a credit for the original $375 when he checked his account.
And this is the same company advertisers are supposed to trust to be able to calculate what their minimum bids on search ads are going to be.
From: Yahoo! Search Marketing
Date: Thu, Apr 17, 2008 at 9:36 AM
Subject: Re: Case #1604XXXXX
To: XXXXX@gmail.comApr 17 2008 09:36 PT
Hello AXXXX,
As you requested, we have completed refunding $8962385800 to your VISA ending in 7134. Depending on your bank, you should find this refund reflected on your next credit card statement.
This transaction is also reflected in the Billing Transaction Detail Report, available in the Reports section of your account. You can find this report by doing the following:
1. Log into your account at the following link: https://login12.marketingsolutions.yahoo.com/adui/signinXXXXXX.
2. Click the Reports tab.
3. In the Financial Reports area, click Billing Transaction Detail.Sincerely,
XXXXX Smith
Customer Solutions
Yahoo! Search Marketing