The Importance of a Good Name: Ditching SimulScribe For PhoneTag
That is what happened to SimulScribe, a handy voice-to-text service that turns voicemails into e-mail. When James Siminoff and Mark Dillon started SimulScribe in 2003, both had other full-time businesses. It was a side project that they codenamed “Simultaneous Voicemail Transcription,” which they shortened to SimulScribe. But now five years later, it is a full-time gig that’s growing but the name is holding back the startup. Siminoff admits:
The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your company offers a consumer product that relies on viral marketing, a difficult name is a really bad thing. In fact, I’m constantly amazed at how well we have been able to do with such a shitty name.
Four months and $30,000 later, he bought the domain, and today SimulScribe is changing its name to PhoneTag. It is a much better name. SimulScribe was so off-putting somehow, but PhoneTag sounds fun. What do readers think, will it make any difference?
In celebration of its new name. PhoneTag is giving away a free 30-day trial plus a special “F*#@ Voicemail” T-shirt to the first 100 TechCrunch readers who sign up here. The service is also launching a new feature today. You upload your contacts from Outlook, Mac Address Book, Gmail, or Yahoo, and every time you get a voicemail from a contact, you can email them back. That’s the kind of phone tag I could play all day.
- No, The Name is Worth Ten Times As Much
- Yes, SimulScribe Got Fleeceed
Total Votes: 1409
Started: April 22, 2008