Ask Trims Headcount, Goes After Women Searchers
No word on what will happen to Ask’s Teoma search technology (the rumor was that Google would be replacing it, since it already handles Ask’s search advertising). Safka is obviously taking more of a marketing than a technology approach. But without improving actual search results (with technology), Ask is going to have a tough time maintaining its 4.5 percent market share. Ask’s search sites collectively brought in 41 million unique U.S. visitors in January, which was up from December and November, but still below October’s 44 million, according to comScore.