REVShare Raises $20 Million For Cost-Per-Action TV Ad Business
Today, the Carlyle Group and H.I.G Ventures co-led a $20 million venture round in REVShare. Even though the company’s been around for years, this is the first time it has tapped outside investors. They obviously believe that REVShare has a lot of room for growth in the local-ad market alone. But what is lacking in the whole CPA ad industry is a way to run CPA ads across the Web, TV, and other media. Also, nobody has really proven that CPA ads are effective for broader brand advertising rather than those Ronco slicers. Hopefully REVShare will use some of this $20 million to break new ground.