O2 sells tens of thousands of iPhones in Britain: Perhaps the "free crumpet with purchase" giveaway helped?
As there are only twenty thousand people in Britain at any one time — they’re too polite to push onto the island so most of them stay on Ibiza until it’s their turn to come back — this means the majority of the population owns an iPhone. Excellent work, O2!
iPhone sales are in line with expectations, says O2 chief [Guardian]