IMThere Joins MadeIt As The Most Recent Attempts To Crack The Event Nut
So there’s still room for the killer event site, and startups keep trying. A couple of weeks ago we wrote about MadeIt, a new site that not only allows users to create new events but also to add content before and after. Like the others, though, it centers on the invitation to an event and whether you are going or not.
Other users can then add their own content, ranging from comments about the event to uploading pictures from mobile phones during the event itself.
The resulting content is more interesting to the public than those private dinner parties. And top level navigation allows browsing by person, venue, artist, etc. So you can see all the events your friends participated in, see all the past and future concerts at a local venue, and see all past and future album releases and concerts by a particular artist. Users can also search events by popularity, region, etc.
The result seems to be a compelling user experience that could result in real local communities springing up and interacting around stuff that’s happening around them. Mobile interaction is excellent, so heavy users will be accessing it from all of their devices regularly.
See the demo/overview video here. There’s no guarantee IMThere won’t be in the deadpool in six months, but if they can quickly grow a core set of passionate users, they could have a nice property on their hands. IMThere is the first project from parent company Ramped Media.