Users generate viral ads for movies, TV with BlinkBox
BlinkBox has already signed a number of studios to the site including Warner Brothers, Universal Pictures, Paramount Pictures, Aardman Animations and Discovery Networks. The concept is similar to Slingbox’s Clip+Sling, which allows Slingbox users to create short content clips and share it with friends.
The site launches with clips from The Wizard of Oz, Vertigo, Who’s Afraid of Virginia Woolf, Syriana, Superman Returns, Harry Potter and The Goblet of Fire, The Matrix, Shaun of the Dead and A Clockwork Orange among others. It’s not working 100% for non-UK users at launch, but that shouldn’t matter as it’s staying in the UK market for now.
The site is being launched by an experienced team: the co-founders are Michael Comish (CEO), formerly managing director of 4 Services at Channel 4, and Adrian Letts (COO), formerly with the mobile content team for Vodafone.