Metaverse Market Index Will Bring Comparative Tracking To Online Worlds
MMI will be established as a not-for-profit organization that will define and track metrics across multiple virtual worlds.
The problem is simple; there is little or no reliable and comparable data about user engagement and economic activity in virtual worlds, which makes it difficult for businesses to select the worlds in which they should invest their time and money.
Data gathering will focus on three main areas: User Engagement will measure key indicators of how successfully businesses can reach customers and business partners, Economy will be a set of measures intended to capture economic activity in each world, and Technology will be focused on developing a list of key technological attributes of virtual worlds with an eye towards allowing developers to identify standards and interoperability opportunities.
MMI first step is to incorporate and work with advisors towards identifying key statistics. January 2008 will see tools development based on the initial key statistical areas, followed later by publication of the standards and data gathering.
It’s an interesting setup, and an inclusive way of building a solid foundation of usable data for businesses currently dealing with/ in virtual worlds, of those looking to do so. The setup is not unlike the Motion Picture Association of America, in that the enabling body is virtual world and corporate agnostic and in theory will undertake its activities for the good of all involved. I’ll be watching with interest the data they start publishing next year.