TechCrunch40 Session 6: Revenue Models & Analytics
Session six as follows, including our live notes.
Spottt (Adbrite)
Simple model, 1:1 exchange model. Same as original link exchange program bought by Microsoft.
More useful than original program. Original co-founder of LinkExchange.com on board
Clickable
TC40 anouncements: Ex AOL CEO has join board, adding Adbrite on site, and released in beta.
advertising aggregation tool, slick interface. Manage campaigns on Yahoo, Adwords.
GotStatus
Intro is a comparison to Google Analytics, but states that Google only solves half the problem, no coverage of the server.
Another nice interface, provides server stats including email.
Multi-user platfrom, supports customers/ clients. Can customize results with dashboards, widgets.
“User Generated Monitoring”
PubMatic
Pitch: we’re the first company presenting at TC40 that offers revenue opportunities for publishers.
Pubmatic works as the middle man.
Offers optimization tools as well, color choices, sizes.
In alpha testing until today, now in open beta
Sites using the service have seen 70-110% increase in revenue.
Data is pulled from other ad networks.
Also offers dashboard widgets.
Nice idea, I’ll be keen to try it.
ZocDoc
ZocDoc is an online service that lets consumers find, search and book dentist and doctor appointments. Their service is integrated into dentists’ and doctors’ appointment systems so that last minute cancellations can be filled by other patients. ZocDoc also provides consumers with information on specific dentists’ and doctors’ office including what insurance they take.
Intro: there is a problem with easily finding doctors.
Online way to find and book medical practitioners. Site has just gone live now.
Nifty feature: site shows available time slots.
Play acting on stage, guy trips over, role playing using ZocDoc, something different.
Doctor listing include bio details + user ratings…I can feel a law suit coming on in the next 12-18months…but nice to get reviews of doctors from the user view point.
Experts panel and spotty Wifi. grrrr.
Guy likes Spottt…because it’s the only model he understands.
Esther Dyson likes Clickable, heart is with ZocDoc
Some good discussion around ZocDoc and lawyers, no live blogging as Wifi was down.
Experts seems to like ZocDoc, Clickable, Pubmatic. A strong session, I’d think Pubmatic just as the best product but only because I’ve got a publisher bias.