NME Brings World of Music to Handsets
“NME is a widely respected and recognised brand,” says publisher Emily Hutchings. “Its recent refresh sees even more interaction with readers and the website, www.nme.com, has also enjoyed fantastic success this year with a record-breaking day of traffic following the Glastonbury festival. Now, by taking the brand mobile, NME will be everywhere it needs to be for fast-moving music fans.”
NME Mobile is available via any WAP-enabled mobile phone; users can access the site by simply texting the word NME to 63456. The site features live news updates and photography of iconic rockers (or just has-beens like Pete Doherty), along with wallpapers, music blogs, realtones and even music tracks to download. The enemy of NME is no friend of mine!